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Atlantic revitalizing brand with website, intranet


July 2, 2013
By Pulp & Paper Canada

Atlantic Packaging Products has launched a new corporate website as part of an initiative to better connect the Atlantic brand with current and future customers.

Atlantic Packaging Products has launched a new corporate website as part of an initiative to better connect the Atlantic brand with current and future customers.

According to Luis Prior, Atlantic’s director of marketing and business development, the website was designed to be informative, easy to navigate, and to drive the rejuvenated Atlantic brand.

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“Over the past year, we’ve been focused on re-energizing the Atlantic brand. We want to better connect with our customers and establish Atlantic as a truly innovative and sustainable packaging supplier. The new website gives us a dynamic platform to drive innovative product launches like SmartCorr™, Atlantic’s new high performance product, while demonstrating the value of Atlantic’s other products and services.”

Prior adds: “As a company, Atlantic offers so much more than just corrugated packaging and we want to make sure the website introduces all of the products and services we provide.”

Atlantic also recently launched an internal intranet as part of its initiatives. “We recognize Atlantic employees as our key brand ambassadors and the new intranet allows them to stay connected to the brand and become infused in Atlantic’s culture.”

“People are excited,” Prior adds. “There’s a terrific energy across the company that’s resonating to our customers, and we have every intention of maintaining that momentum.”

Atlantic Packaging Products operates corrugated paper mills, and has interests in flexible packaging, displays, supply and inventory management, and recycling.


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