BASF is reorganizing its paper, water, oilfield and mining businesses within the Performance Chemicals division to foster customer and industry focus and increase competitiveness.
By Cindy Macdonald
The company believes the key success factors in both the Water Solutions and Paper Chemicals businesses are cost leadership, operational and commercial excellence as well as efficient and reliable supply. Consequently, BASF is combining these two businesses to form a new global business unit called Paper and Water Chemicals. Merging the two businesses will enable efficiency gains and create additional market opportunities, the company says.
For the mining, oil and gas industries, BASF’s Oilfield and Mining Solutions will operate as a global business unit.
Both of these new global business units will be headquartered in Ludwigshafen, Germany. The changes will be effective as of January 1, 2016. The company expects overall a reduction of about 120 positions worldwide until the end of 2016 resulting from the alignment and refocussing of business structures.
“The further development of our organization will strengthen customer focus,” said Prof. Dr. Christian Fischer, president of the Performance Chemicals division.