Pulp and Paper Canada

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Cascades EVOK expands into the U.S.


May 10, 2017
By P&PC Staff

May 10, 2017 – Cascades has announced the arrival of Cascades EVOK on the American market, describing them as the first polystyrene foam trays that contain a minimum of 25 per cent recycled content and 100 per cent manufactured in North America.

“When it comes to responsible consumption, EVOK is an excellent option, it’s an economically and environmentally viable packaging,” says the company, describing EVOK as a high-quality polystyrene foam tray for a wide range of food industry applications. “These trays are just as efficient as traditional polystyrene foam packaging.”

EVOK trays are used for the packaging of food products such as meat, poultry, fish and seafood, as well as fruits and vegetables.

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Launched in Canada in 2013, EVOK is now also manufactured in the United States in an effort to help meet the needs of businesses looking to reduce their environmental impact. Cascades says that with a content of 25 per cent recycled material, the greenhouse gas emissions of EVOK made in the United States is reduced by 15 to 20 per cent compared to regular polystyrene foam.

By replacing its regular polystyrene foam trays with EVOK, Cascades says it will be able to lower its carbon footprint by an equivalent of 750 metric tons of CO2 annually.

“This announcement reinforces our leadership position as a manufacturer of environmentally friendly packaging for fresh food and our dedication to being a solution provider of choice for our clients,” said Luc Langevin, president and COO of Cascades’ Specialty Products Group.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres.