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Cascades launches 100 percent recycled packaging across its Fluff & Tuff product line


August 25, 2021
By P&PC Staff

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Cascades' Fluff & Tuff product line will come in 100 percent recycled packaging. (Photo credit: Cascades)

Cascades has announced the launch of 100 percent recycled plastic packaging for its entire Fluff & Tuff product line. The packaging is also recyclable. This step is aligned with the company’s efforts to reduce its environmental footprint

The company invested several months in research and testing to create this resistant, environmentally friendly packaging made from recycled materials. Complete deployment of this new packaging will take place by the end of 2021.

“We had to find a packaging solution that would meet the environmental standards of Cascades products. In addition to being 100 percent or partially made of recycled fibres, with 4.5 times less water and 2.4 times less energy than the average in the North American paper industry, our products hold the industry’s most stringent recognized environmental certifications (UL-Ecologo, FSC). It was only natural that this packaging should be eco-responsible as well. We are very proud to be the first company to develop a recycled polyfilm that is as effective as its virgin equivalent and that will certainly become an example to follow in the industry. At Cascades, we are committed to minimizing the impact of our products on the environment. It is therefore logical for our product packaging to have a small environmental footprint while achieving higher standards than the industry average,” said Francois David, vice-president of sales, marketing and innovation at Cascades Tissue Group.

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An independent firm conducted a life cycle analysis of Cascades’ polyfilm. The firm concluded that the option containing 100 percent recycled resin reduces the impact on climate change by 76 percent compared with its virgin resin equivalent.

The research and development process for this packaging was not only inspired by Cascades’ values, but was also created to meet consumer expectations. ┬áCascades Fluff & Tuff products will remain the same, but now they will be offered in more eco-friendly packaging.