Sep. 26, 2017 – Cascades PRO has set an ambitious new sales goal, targeting 20 per cent of its sales to come from innovation by 2020.
After an 11-month period that saw a complete company rebrand, the launch of several new Cascades PRO Tandem Interfold Dispensers and the opening of a converting facility in Oregon, Cascades PRO business unit – part of Cascades Tissue Group – says it is “taking its commitment to innovation to a level never seen before in the industry.”
“Our innovation vision is bold at Cascades,” said Thierry Trudel, VP marketing, communications and innovation, Cascades Tissue Group. “With our customer-centric approach, we are using all of our tools and market insights to develop a variety of new products that add value, better serve our customers’ needs and, ultimately, help them succeed.”
The company recently created an innovation team that focuses on tissue and packaging solutions, comprised of 25 dedicated people. “This new innovation task force, along with the largest private Canadian research centre in the pulp and paper industry, featuring 50 professionals in areas such as chemistry, microbiology, engineering and sustainability, will help our 2020 vision to come to life,” says the company.
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