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Cascades tissue business bags top place in Canadian supplier survey

November 14, 2022  By P&PC Staff

Cascades’ Canadian Retail Tissue division was ranked number one in the household paper category in the 2022 voice of retailer feedback survey conducted by Advantage Group International.

Within its competitive set Cascades received the top rank in 16 out of the 28 competencies evaluated by retailers, said the company in a press statement. In addition, the statement mentioned that 96 percent of the corporation’s competencies are considered “best in class” including capability and expertise, trust, customer service collaborative planning, ESG and innovation.

“I would first like to thank our employees who devote themselves daily to the satisfaction of our customers. They are the ones who deserve all the credit for these extraordinary results. I also would like to thank our customers and partners who take the time to give us feedback and with whom we are constantly working to improve our methods. We are both proud and humbled by these results and we see them as an incentive to surpass ourselves even more,” said president and CEO Mario Plourde, in the statement.


The corporation also bagged the top rank in the top 125 manufacturers serving the Canadian market in overall retailer sentiment.

“Coming out of a pandemic that tested our entire industry and more particularly our supply chains, we are very proud of this recognition. Customer-centricity is at the heart of our business strategy, and we believe more than ever in the benefit of building a long-term relationship based on the principle of partnership with our customers. We will continue to support them in their growth through a continuous listening approach,” said Jean-David Tardif, president and chief operating officer of Cascades Tissue Group.

The Advantage Report gives clients a benchmarked view of performance as rated by their business partners, providing them with valuable data regarding their business relationships’ strengths, weaknesses and opportunities. The program services over 40 markets globally.

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