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Chinese rayon producer buys minority interest in Neucel Specialty Cellulose


February 1, 2010
By Pulp & Paper Canada

Zhejiang Fulida Ltd. has entered into a strategic partnership with Neucel Specialty Cellulose Ltd. consisting …

Zhejiang Fulida Ltd. has entered into a strategic partnership with Neucel Specialty Cellulose Ltd. consisting of a direct minority investment in Neucel and a long-term supply agreement to procure Neucel’s chemical cellulose product. Fulida is one of the leading producers of rayon in the world. Neucel plans to use the investment to accelerate its capital plan targeted mainly at capacity expansion in addition to cost and quality improvements.

“Viscose rayon fiber production capacity has increased greatly in China and competition has become intense. With the relationship with Neucel, Fulida gains a smooth and stable supply of dissolving pulp materials,” said Jainer Qi, CEO of Fulida. “The relationship provides Fulida with cost advantages and quality assurance, and it plays a positive role in extending the value chain of the business, enhancing core competence and expanding production capacity.”

“We are very excited to partner with Fulida given their leadership in the rayon market and strong growth. This partnership will enable us to gain an improved market presence in China and solidify our strong position in both the viscose and specialty markets. We remain committed to growth in both segments,” said Bob Taylor, president and CEO of Neucel.

Neucel plans to deploy the available capital immediately to keep pace with the high customer demand in the chemical cellulose market. The company notes that this capital will complement the funding provided by the Government of Canada’s Pulp and Paper Green Transformation Program to further reduce its energy consumption.


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