By Cindy Macdonald
Domtar is once again expanding its personal care business, with the acquisition of Home Delivery Incontinent Supplies Co., a national direct-to-consumer provider of adult incontinence and related products.
“Direct-to-consumer engagement and interaction is growing, and provides unique consumer and customer insights that are critical to continuously improve the value of our offering,” said Michael Fagan, president, Domtar Personal Care division. “Adding HDIS’s successful high-touch service model and capabilities supports our Personal Care growth strategy.”
The transaction has a total cash consideration of $45 million with a possible earn-out payment of up to $10 million. The closing of the transaction is expected by year-end, subject to customary closing conditions.
“We found in Domtar Personal Care shared values of treating customers and employees like family,” said Dawn Grench, founder and owner of HDIS. Founded in 1986 and headquartered in Olivette, Missouri, HDIS provides customers with high-quality products and a personalized service for all of their incontinence needs. The company has total revenues of approximately $65 million, and operates a 200,000-square-foot distribution center, as well as two retail locations, in Texarkana, Arkansas and Daytona Beach, Florida.
Domtar provides a wide variety of fiber-based products including communication, specialty and packaging papers, market pulp and absorbent hygiene products.