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Domtar reorganizes, enhances Xerox paper products


September 24, 2014
By Pulp & Paper Canada
Domtar Vitality paper. Photo: Domtar.

Domtar has unveiled a new packaging look, a realignment of the product line, as well as a series of product enhancements for its Xerox® paper and specialty media line.

Domtar has unveiled a new packaging look, a realignment of the product line, as well as a series of product enhancements for its Xerox® paper and specialty media line.

In June 2013, Domtar acquired of the Xerox® paper and specialty media line for the U.S. and Canada. The Xerox® paper already had a strong foundation in serving businesses and corporations.

“Although we wanted to continue to leverage the great foundational work that Xerox had established within the paper category, we also wanted to grow the paper business, and expanding beyond large and corporate customers was a key driver for us,” said John D. Williams, president and CEO of Domtar. “Our goal was to maintain the existing customer base, while still broadening the brand’s appeal across new consumer targets, as well as increasing the presence of the Xerox® paper and specialty media line within new channels of business.”

Domtar’s Xerox®  business has been reorganized into three product families, Vitality™, Bold™, and Revolution™ to help customers make better paper choices based on their usage and project needs.

New packaging was created not only to reflect these changes, but also to refresh and modernize the look to align with Xerox’s strong positioning within the marketplace.

“We worked hard to create a package that’s not only attractive, but also one that reflects the professional nature of the brand and gives customers just enough information to make informed choices about their paper purchases,” said Katie Zorn, marketing director for Domtar Business Papers.

Additionally, many of the product features have been enhanced to meet market demands. One result is by optimizing the office papers to perform in a wide variety of print devices, Domtar has eliminated the need to choose paper by print device.

Domtar made the decision to add the rigorous Forest Stewardship Council® (FSC®) certification to nearly all of its office papers and digital printing paper products. Many of the certified products will bear the well-known World Wildlife Fund panda logo, and the entire office papers line will be produced in either the United States or Canada.