Domtar’s ‘Paper Trail’ wins environmental strategy award
By Cindy Macdonald
Domtar Corp. has been awarded the Pulp and Paper International (PPI) 2015 Environmental Strategy of the Year Award for The Paper Trail®, its digital supply chain transparency tool.
When using the tool, customers are able to learn where their paper comes from and track the gate-to-gate environmental impact of their paper purchase across five categories: fiber, greenhouse gas (GHG) emissions, water, renewable energy, and waste.
Earlier this year, Domtar re-launched The Paper Trail, broadening its sustainability focus to also include the social and economic impacts associated with paper. The newly transformed interactive online tool showcases the people and places behind the products, featuring stories and photos from all 13 of Domtar’s North American pulp and paper mills. Immediately following the re-launch, the site saw a 300 per cent increase in both site visits and the amount of time users spent using the tool.
“The Paper Trail empowers people to see the impact of their purchase in an interesting, easy-to-understand way,” said Paige Goff, vice-president, sustainability and business communications at Domtar. “The Paper Trail provides assurance that by buying responsibly-crafted paper, you are making a truly environmentally, socially, and economically sustainable choice.”
The Paper Trail also assesses Domtar’s community investments by tracking charitable donations and volunteer efforts, such as recycling programs or educational initiatives. Additionally, it demonstrates the paper industry’s local economics, as Domtar employs nearly 9,000 people across North America and contributes billions to local and regional economies.
The PPI Awards are held each year to recognize the achievements of companies, mills, and individuals in the pulp and paper sector. The PPI Awards are organized by RISI, an information provider for the global forest products industry.