Pulp and Paper Canada

Features Environment Sustainability
Environmental issues persist online


September 11, 2007
By Pulp & Paper Canada

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New York, NY — Prolonged online buzz about the environmental terms “green” and “sustainability” suggest that heigh…
New York, NY — Prolonged online buzz about the environmental terms “green” and “sustainability” suggest that heightened awareness of these issues is more than just a passing fad, the Neilsen Company stated in a recent report from Neilsen BuzzMetrics. According to the report, online buzz about the term “sustainability” peaked after the February 25 telecast of the Oscars, in which Al Gore’s “An Inconvenient Truth” took an Oscar for documentary feature, but still remained high afterwards. Buzz levels on this term, which refers to activities that allow a resource to perpetuate itself, were up 169% in July 2007 versus one year earlier.

Greg Thornhill, VP and Practice Lead, CPG, Neilsen BuzzMetrics, noted “These higher, lasting buzz levels suggest sustainability is further becoming a deep-rooted priority in consumers’ lives. For marketers, this new era of sustainability means they must prepare for rising consumer awareness and scrutiny in everything they do and how it relates to the future good of the planet.”