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Environmentalists target soft toilet paper


March 3, 2009
By Pulp & Paper Canada

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Using soft tissue paper is as bad as driving a gas-guzzling Hummer; at least that’s the message some environmentali…

Using soft tissue paper is as bad as driving a gas-guzzling Hummer; at least that’s the message some environmentalists want to get across.
An article in the Calgary Herald this week quoted a Greenpeace Canada representative as saying the organization wants to sensitize people to the importance of choosing products made with recycled fibres, rather than old-growth forests, such as the boreal forest. 
Greenpeace originally launched its Canadian tissue paper campaign and online consumer guide in 2004, directly targeting Kimberly-Clark, producer of the Kleenex brand.
Greenpeace USA and the Natural Resources Defense Council also hope their own guide will sensitize consumers to the choices they have.
However, in the article, a Kimberly-Clark spokesperson said the Greenpeace campaign is misleading, as recycled and virgin fibre products each have their positive and negative impacts. The spokesperson said it is more about following responsible sustainable practices, adding Kimberly-Clark has a wide range of recycled fibre products for the office and restaurants, and has consistently been a top sustainable company for personal products according to a Dow Jones ranking.

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