Expera launches “natural” paper brand
By Cindy Macdonald
Expera Specialty Solutions is launching a new product brand around its natural paper products known as Expera trulyNatural™. In Expera’s words, “Natural papers offer a higher log-to-paper yield than bleached papers, and require much less energy and fewer chemicals to process while still maintaining a high level of performance integrity.”
“Expera’s trulyNatural™ papers are easy on the environment yet hardworking in their intended applications,” stated Robyn Buss, vice-president of sales and marketing for Expera Specialty Solutions. “And natural papers make quite the statement. They offer excellent printability, coatability, and a sharp brand image while providing your customers with the eco packaging options consumers are demanding.”
The company specifies that its papers are not dyed to appear unbleached.
Expera also offers triple Chain-of-Custody certification, FSC, SFI, and PEFC.
“We believe sustainable timber harvesting is imperative to maintaining healthy forests while providing renewable raw materials,” explained Buss. “Offering all three certifications from four manufacturing facilities provides a unique solution for our customers and enhances our SOAR™ commitment of going ‘Above and Beyond for a Better Earth.'”
One thing that makes Expera’s trulyNatural paper unique in the industry, says the company, is that it is manufactured at all four of Expera’s Wisconsin facilities and across multiple assets providing secure supply and the production capacity needed to meet the growing market demand.
Expera’s specialty papers are used in the tape, pressure-sensitive release liner, industrial and food packaging segments.