By P&PC Staff
By P&PC Staff
Italian tissue equipment producers Fabio Perini, Casmatic and MTC will all roll into the Körber name as part of a branding overhaul that brings together the companies of the Körber Group’s tissue business.
In a statement, the Germany-based Körber cites pulp price volatility, fierce competition across global markets and the need for stronger differentiation among the reasons for the rebrand.
“It’s tougher than ever for our customers to run their operations in a profitable and sustainable way,” says Oswaldo Cruz Junior, chief executive officer of the business area Körber Tissue.
“Fabio Perini and Casmatic have been the reference points for quality and innovation in converting and packaging in tissue for more than 50 years, while MTC is a world leader in the development, production and marketing of machines for folded products. Today we unify, underline and strengthen this triple capability under a single brand: Körber.
“The success of our customers has always been at the centre of our innovations in technology,” says Cruz. “We support them with outstanding solutions, an active approach towards market challenges and an unmatched service portfolio and presence around the globe […] so, the new joint brand is a logical step in bringing this strong message to the market.”
The Körber Tissue business area provides advanced, automated and integrated solutions, key resources for increasing efficiency via its global expert team that supports customers globally and locally.
“This step represents an important opportunity for our customers, too, as we will be able to meet the most challenging needs for speed, choice and technologically advanced solutions, relying not only on the integrated offerings of the companies of the Körber Business Area Tissue,” says Cruz. “We can also draw from the technology expertise of around 10,000 employees of the Körber Group.”