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FOREST CERTIFICATION: Vying for market share


November 1, 2001
By Pulp & Paper Canada

Companies are not the only ones that are trying to gain market share. So are the each of the four certification organizations: ISO, CSA, SFI and FSC. The one that has made the least headway in Canada …

Companies are not the only ones that are trying to gain market share. So are the each of the four certification organizations: ISO, CSA, SFI and FSC. The one that has made the least headway in Canada is FSC, having certified a mere 10 000 hectares, less than 1% of Canadian wood holdings.

Yet, FSC has ambitious plans. The Mexico-based organization has signed up companies such as Assi Doman and Home Depot as members, and Tembec sits on FSC-Canada’s board of directors. It expects to add more Canadian clients through persuasive measures that touch upon socially responsible forestry. “The Forest Stewardship Council is the only system that verifies claims from the forest all the way to the final product, a process known as chain of custody monitoring.”

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Some find this claim dubious. “The claim that the FSC is the only credible scheme is being challenged in the marketplace,” says Jean-Pierre Kiekens, editor of Forest Certification Watch, a Montreal-based publication.


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