Pulp and Paper Canada

News
Game on: Tetra Pak juice box serves as controller for online game


March 13, 2012
By Pulp & Paper Canada

Tetra Pak Canada Inc. and A. Lassonde Inc. (makers of Oasis juice) have partnered with Augmented CPG to think outside of the box and transformed the Oasis 200 ml juice box into a game controller for online play and interactive learning.

Tetra Pak Canada Inc. and A. Lassonde Inc. (makers of Oasis juice) have partnered with Augmented CPG to think outside of the box and transformed the Oasis 200 ml juice box into a game controller for online play and interactive learning.

According to Tetra Pak, Oasis fruit juice consumers can use the 200 ml Tetra Brik Aseptic carton to play Oasis All-Stars, an interactive online soccer game.

Advertisment

The Tetra Pak juice box acts as a game controller via a webcam. The webcam reads the design and shape of the juice box, without the need for a chip or code from the consumer.

By holding the juice box in front of the webcam, players are able to move the goalie’s hands by moving the juice box in order to make saves taken by mascot Nico.

Throughout the game, Nico interacts with the player, encouraging them to stay active and recycle juice box cartons after use.

The three 200 ml packages – Oasis Classic, Oasis FruitZoo and Oasis Fruits – have multiple designs that are recognized by the game, through the webcam. Each design starts a different game mode. These Tetra Brik Aseptic carton formats are sold at participating grocery stores across Canada.

To try the interactive game visit www.oasissoccer.com.


Print this page

Related



Leave a Reply

Your email address will not be published. Required fields are marked *

*