If innovation is what happens when everything else fails, Domtar has spent a fair amount of time back at the d…
If innovation is what happens when everything else fails, Domtar has spent a fair amount of time back at the drawing board. In a new attempt to offset slumping demand for its core products, the forestry company is focusing a keen eye on the diaper market, Canadian Press has reported.
The Montreal-based organization converted its Plymouth, NC mill to churn out fluff pulp – a product used in diapers and adult incontinence products. “We’ve migrated our business quite strongly in that direction in 2009 and we’ll continue to do that in 2010,” CP reported chief executive John Williams as saying.
Domtar’s operational shift into diaper production is being fuelled by its access to loblolly, or North Carolina pine, CP confirmed. This tree species, native to the American South, can be used as the absorbent material found in diapers. Exponential growth in this market is also driving demand.
“That’s a classic example where I think that through repurposing we get ourselves in a growth market,” CP reported Williams as saying.
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