Environment & Sustainability
Kruger Products launches Bonterra paper products line in Canada
By Sukanya Ray Ghosh
Kruger Products recently launched its Bonterra household paper products line in Canada.
Rolled out in stores nationwide, Bonterra is a brand of environmentally focused bath tissue, paper towel and facial tissue that was created to inspire Canadians to start small at home by purchasing products made from responsibly sourced materials in plastic-free packaging.
The Bonterra line of products prioritizes key sustainable practices, including:
- Responsibly sourced – products are made from 100 percent recycled paper with Forest Stewardship Council Chain of Custody certification
- Wrapped in plastic-free packaging – recyclable paper wrap and cores for bathroom tissue and paper towels, and recycled and recyclable cartons and sleeves for facial tissue
- Carbon neutral manufacturing
- Canadian made and a proud partner of 4ocean and One Tree Planted
“We know that our Canadian consumers want to do their part for the environment, but it’s difficult for them to see how their efforts are having an impact. That’s why we wanted to develop a unique brand that is sustainably focused and speaks to their needs,” said Susan Irving, chief marketing officer for Kruger Products. “By supporting Bonterra, shoppers will know they’re making a contribution to the protection of our planet. Collectively, we can make a difference. We just have to take that first step together.”
When consumers purchase Bonterra products, they’re contributing to change due to Bonterra’s partnerships with two environmentally-conscious organizations, 4ocean and One Tree Planted. For example, Bonterra’s sponsorship with 4ocean will fund the removal of 10,000 pounds of plastic from the ocean, and it plans to plant over 30,000 trees with One Tree Planted.
The launch of Bonterra reflects Kruger Products’ ongoing commitment to sustainability and protecting the environment.