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Kruger Products secures top spot in the 2022 Advantage Canada Core report

December 5, 2022  By P&PC Staff

Kruger Products ranked number one as a vendor as per retailers in the Core Benchmark Set of the annual Advantage Report program conducted by Advantage Group. The company landed the top spot for the third consecutive year and the ninth time in the last 10 years.

Kruger Products said in a statement that it also placed first among the benchmark in three of the four engagement drivers (Performance, Execution and Reputation). Additionally, Kruger Products ranked first in several critical business competencies including communication, collaboration, differentiation, supply chain, capability and experience and trust.

“Ranking number one in Canada for the third consecutive year against so many strong companies is an incredible feat. I wish to thank our employees who are consumer and customer-obsessed for these results. As Canada’s number one tissue company it is an honour to be recognized by our retail partners,” stated Dino Bianco, CEO of Kruger Products.


The Advantage Report gives clients a benchmarked view of performance as rated by their business partners, providing them with data regarding their business relationships’ strengths, weaknesses and opportunities. The program services over 40 markets across the globe.

“Achieving a number one ranking these last nine out of ten years is a testament to Kruger Products’ vision of being the most trusted, best-loved tissue company in North America. We’re proud of our longstanding relationship with all our retail partners and shared focus on driving growth and providing consumers with high-quality products. Supporting the success of our retail partners is a cross-functional team effort and I am thankful to our 2,300 employees across Canada whose dedication to our retailers’ success is recognized through these top results,” said Michel Manseau, senior vice-president and general manager of Canadian Consumer Business at Kruger Products.

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