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Kruger Products unveils 10-year sustainability strategy

April 7, 2021  By P&PC Staff

Kruger Products has launched a new sustainable development strategy to guide the company over the next decade.

“Reimagine 2030: transformative growth and sustainable innovation” is a 10-year strategy that includes four targets to continue reducing the company’s environmental footprint.

The past year has underscored just how important our mission to make everyday life more comfortable is for everyone – our employees, consumers, customers and communities,” says Dino Bianco, president and CEO, Kruger Products, in a statement.


“We believe it is time to think bolder, move faster and be more agile to advance social impact, protect the environment and continue to grow as a business.”

Reimagine 2030 consists of four pillars: Products Empower, Planet Positive, Employee Impact and Community Embrace. It includes qualitative objectives and targets in areas that Kruger Products says it can make the most impact – fibre, plastic, climate change and water. These targets include:

  • To use 100 per cent third-party certified fibre
  • To reduce Scopes 1+2 GHG emissions by 25 per cent (from 2009 baseline levels)
  • To reduce water consumption by 50 per cent (from 2009 baseline levels)
  • To reduce virgin plastic packaging in branded products by 50 per cent (from 2020 baseline levels)

As part of the Employee Impact pillar, the company plans to focus on health and safety, diversity and culture and training and development, as well as the physical and emotional wellbeing of every employee.

The Community Embrace action plan involves community investments, supports for employees to volunteer in their communities, and ongoing community relations.

Building on a strategy

Kruger Products launched its first formal five-year sustainable development strategy in 2010, called “Sustainability 2015.” This evolved into “Sustainability 2020.”

The company achieved or surpassed three of its four Sustainability 2020 targets:

  • Improved employee health & safety by 58 per cent (OSHA TIR) vs. 2015 baseline
  • Reduced energy consumption intensity by 15 per cent vs. 2009 baseline
  • Reduced GHG emissions intensity by 26 per cent vs. 2009 baseline
  • Reduced water consumption intensity by 37 per cent vs. 2009 baseline

Among other sustainability achievements over the past 10 years, Kruger Products installed the first biomass gasification system in Canada’s pulp and paper industry, was the first Canadian tissue manufacturer to earn Forest Stewardship Council Chain of Custody certification and received the first ISO50001 Energy Management Certification from the Bureau de normalisation du Quebec.

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