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Like a Rolling Stone


June 12, 2007
By Pulp & Paper Canada

In the latest step towards environmental sustainability, Rolling Stone is the first mass-marketed magazine to publi…

In the latest step towards environmental sustainability, Rolling Stone is the first mass-marketed magazine to publish on carbon neutral paper. Starting with the June 28, 2007 issue, the publication will be printed on Catalyst Cooled paper.

Rolling Stone has provided a unique window on national affairs for 40 years, said Rolling Stone managing editor Will Dana. Today, climate change is the biggest issue facing our planet and printing our magazine on carbon-neutral paper is one step that makes business and ecological sense. Rolling Stone offers cutting edge social commentary on issues that matter and acts on those where we can make a difference so to be the first magazine to print on carbon neutral paper is a natural fit for us.

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Catalyst Cooled paper has lighter basis weights that take less energy and raw materials to manufacture and transport, elemental chlorine-free production and the option of 100% certified fibre.

Advertisers and consumers support, more and more, paper products that are produced with minimal harm to the environment and with Catalyst Cooled for Rolling Stone were able to show that our products are among the most environmentally responsible in the world, said Richard Garneau, president and CEO of Catalyst Paper.


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