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National Forest Week to highlight “the Greenest Workforce” brand

The Canadian Institute of Forestry (CIF), Forest Products Association of Canada (FPAC), Canadian Forestry Association (CFA), TreeCanada and TDBank are joining forces to celebrate National Forest Week 2013 under the theme, the GreenestWorkforce.

The Canadian Institute of Forestry (CIF), Forest Products Association of Canada (FPAC), Canadian Forestry Association (CFA), TreeCanada and TDBank are joining forces to celebrate National Forest Week 2013 under the theme, the GreenestWorkforce.

The GreenestWorkforce helps promote the new and exciting direction of Canada’s forest products industry, while recognizing the “green” credentials of those who work in the sector.  It is also an on-line tool that highlights the work-life balance on offer to the next generation of employees and outlines a broad variety of solid careers now available in the industry.

“National Forest Week recognizes the importance of the forests in Canada. This year we are thrilled to see an inclusive partnership among some of the largest national organizations representing the forest sector united under a single banner: The GreenestWorkforce,” said Dr. Tat Smith, president of CIF. “TheGreenestWorkforce recognizes the stewardship and responsibility that our workforce embraces, and highlights the amazing opportunities available in the sector while promoting the work-life balance that the industry’s workforce has come to enjoy. There really is something for everyone.”

“Canadians can actively engage in this year’s National Forest Week theme by inviting foresters into the classroom to teach students about Canada’s world leading progressive forest management practices. Students can also learn about the innovative green products that can be made from forest fibre such as cosmetics, car parts and clothing,” says Dave Lemkay, general manager of CFA. “We encourage everyone to find out what is happening in their region, or start their own event to raise awareness of the importance of the industry to our past, our present and our future.”

National Forest Week remains first and foremost a challenge to individual Canadians to learn more about their forest heritage and support greater recognition of this valuable resource. It runs this week year from September 23 to 28. National Tree Day will be observed on Wednesday, September 25.