PAPERCLIPS
PAPER AND PLASTIC PARTNERS IN SUSTAINABILITY
Building on the theme of sustainability, this year’s Milan design exhibition features a woodplastic pavilion. A joint effort by UPM and Finnish design product company Artek, the pavilion is made of a new product produced by UPM called ProFi woodplastic composite, and was designed by Japanese architect Shigeru Ban.
The principle raw material for the woodplastic composite is self-adhesive label materials made from both paper and plastic, which is surplus from UPM’s labelstock production. Manufactured primarily from this recycled material, the composite has proven to be tough and humidity-resistant.
“As the theme of the Milan exhibition this year is sustainability, the cooperation between UPM, Artek and architect Shigeru Ban is a perfect fit,” said Vesa Sorri, vice president of UPM’s corporate venturing.
The pavilion’s load-bearing structures and surfaces are made of wood plastic composite corner protection pieces, which are originally designed and produced for UPM’s own use. The ground of the pavilion was built from UPM ProFi woodplastic deck that will be the first product on the market.
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