Cascades launches new Fluff and Tuff household paper products line

P&PC Staff
March 21, 2017
By P&PC Staff
Cascades launches new Fluff and Tuff household paper products line
PHOTO: Cascades
Mar. 21, 2017 - Cascades is launching a new consumer line of tissue paper, consisting of three varieties of toilet paper and two varieties of paper towels.

According to the company, the new products are “among the softest and strongest” on the market and will gradually replace the current generation of their Cascades counterparts.

“This will give consumers the comfort and performance they’re looking for in a product, while protecting the environment. We believe that through these new and improved products, Cascades will be chosen by a growing number of families across the country thereby increasing our market share,” said Mario Plourde, Cascades president and CEO.

Jean Jobin, president and COO of Cascades Tissue Group, said the research and development team have worked for more than two years reviewing each step in the construction process before arriving at the “superior quality” of Cascades Fluff and Cascades Tuff products. “No detail was overlooked in improving families’ experience — from the manufacturing formula of the paper to its embossing and packaging,” he said.

The company says the Fluff toilet paper and Tuff paper towels are now available in grocery stores and pharmacies in Quebec as well as in many stores across Canada.

Add comment

Disclaimer
Note: By submitting your comments you acknowledge that Pulp and Paper Canada has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published and those that are published will not be edited. However, all will be carefully read, considered and appreciated.


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular