Digital printing for e-commerce packaging

P&PC staff
May 15, 2018
By P&PC staff
May 15, 2018 – VPK has developed new e-commerce packaging for Suitcase – one of the young start-ups belonging to the FNG Group. The packaging for Suitcase is complete with high-quality, digital printing.

Suitcase offers online personalised styling advice to fashion-conscious men who don’t particularly like shopping, but do like stylish clothing. After a few targeted questions and a conversation with a personal stylist, Suitcase puts together an outfit tailored to their tastes. If there’s anything they don’t like, they can send it back free of charge in Suitcase's sturdy e-commerce return packaging.

VPK developed a hip box as e-commerce packaging, which can easily be returned by the customer if necessary. The design ensures the clothing is perfectly protected and suitably presented when it arrives at the client. Central to this is the unboxing experience: packaging is the first touchpoint with an e-commerce client.

The engineers and creative designers at VPK brainstormed a unique look for the packaging with a view to maximizing the way it is experienced. Suitcase opted for digital printing which has numerous advantages.

The e-commerce packaging, produced from sustainable corrugated board, has a list of benefits:

• The shape of the packaging makes a nice reference to the brand name. The original shape, in combination with the prominent printing, ensures a unique unboxing experience.

• The packaging has a convenient handle and is printed on six sides to increase the "wow" effect.

• Thanks to the digital printing, the e-commerce packaging is quickly ready for delivery. Furthermore, there are no problems involved in producing the packaging in small numbers.

• The printing is easy to adapt and is ideal for achieving marketing goals. With digital printing, print can be adapted in no time.

The FNG Group is a growing fashion company in the Benelux region of Europe.

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