Pulp and Paper Canada

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OUTLOOK: 2004 will be better


February 10, 2004
By Pulp & Paper Canada

The Pulp and Paper Products Council says the macroeconomic environment looks positive for the industry in 2004.

The Pulp and Paper Products Council says the macroeconomic environment looks positive for the industry in 2004.
The U.S. economy should expand by close to 5% this year, which should finally lead to a real recovery in ad spending and paper demand.
In Western Europe, the economic pick-up will be more modest, but should still result in stronger domestic demand for paper. Excluding Japan, substantial growth will be seen in Asia, particularly China.
As a result, Canadian shipments of pulp and paper will strengthen particularly in the second half of the year.
Overall, shipments are expected to grow 3%, which would life the average operating rate in the industry by 2 points, to 94%.

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