Packaging solution supports e-commerce growth
By P&PC staff
By P&PC staff
June 26, 2018 – Mondi is supporting e-commerce growth with the launch of its new corrugated packaging solution in Russia.
Recent statistics indicate the Russian e-commerce market is expected to grow to $21.82 billion (U.S.) by 2020. Customers often complain about the hassle involved in having to manually tape up the original box from products purchased online or having to repack goods entirely. In response, global packaging and paper group Mondi is presenting its latest e-commerce solution Re(use) at the trade show RosUpack 2018, being held this week in Moscow.
Re(use) is a one-piece shipping solution featuring a double hot-melt application. The first hot-melt strip is used during fulfilment to tightly seal the package for dispatch, making additional plastic foil wrapping or bagging obsolete. The convenient tear-open strip – located between the two hot-melt strips – gives consumers easy access to their products upon receipt. If the product is not to their liking, the consumer can use the second hot-melt strip to quickly reseal the packaging and return it.
Mariusz Sobieraj, managing director of Mondi Lebedyan, commented: “This smart, yet simple, solution meets the growing demand of Russian customers for user-friendly packaging. Our easy-to-use, light and sustainable packaging solution helps brands stay competitive on the e-commerce market and boost brand loyalty.”
The packaging solution for e-commerce was developed for the German and Polish e-commerce market for clothing, shoes and accessories. To accommodate similar requests in the near future, Mondi’s site in Lebedyan, Russia, was recently equipped with a brand-new folder gluer, and is soon to be expanded by a hotmelt and tear tape unit.