Pulp and Paper Canada

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Pulp & Paper Canada: A World Of Its Own


March 1, 2009
By Pulp & Paper Canada

A magazine is a world of its own. The headlines, the words and images chosen to tell the stories, the angles taken, the opinion columns, the integrity of the authors, the principles defended, and the …

A magazine is a world of its own. The headlines, the words and images chosen to tell the stories, the angles taken, the opinion columns, the integrity of the authors, the principles defended, and the commitment to a mission -this all creates a unique meeting ground for the writers and artists, the people making the news, and the readers.

With every issue comes the chance to renew the trust and relationship between readers and writers. Sometimes these relationships are built recently, over a few months, but often they are established over many years, with investments made throughout decades.

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A publication like Pulp & Paper Canada has a history of over 100 years, and has a duty to its writers and artists, and its readers. It is this unique relationship that has made Pulp & Paper Canada the authority in the Canadian industry, as well as on an international scale.

A recent restructuring brought on by the current global economic situation means I will be passing the torch to our new editor, Cindy Macdonald. Cindy has worked in the forestry sector before. I first met her when she worked here, in Montreal, on both Pulp & Paper Canada and Canadian Forest Industries. I am sure she will keep Pulp & Paper Canada’s flame burning bright.

I am happy to have had the opportunity to add my building blocks to this historic institution, and I value the relationships built with the numerous writers and artists, figures in the industry, and readers. It has been a privilege and an unforgettable experience, and I thank you for it.

Yves Lavertu


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