Pulp and Paper Canada

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Resolute Forest Products launches new identity


November 8, 2011
By Pulp & Paper Canada

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Resolute Forest Products, formerly doing business as AbitibiBowater, began the rollout of its new company name and identity on Nov. 7. When communicating in French, the company is using the name Produits forestiers Résolu.

Resolute Forest Products, formerly doing business as AbitibiBowater, began the rollout of its new company name and identity on Nov. 7. When communicating in French, the company is using the name Produits forestiers Résolu.

“The launch of our new identity, Resolute Forest Products, underscores our forward momentum,” stated Richard Garneau, president and CEO. “Our 10,000 employees are united and ready to deliver on Resolute’s vision of continued sustainability and profitability.”

The company’s new name and associated visual identity now appears on all marketing materials and communications. AbitibiBowater Inc. and its subsidiaries will not change their legal entity names until the company obtains shareholder approval, as required by law, at its 2012 annual general meeting.

For Resolute’s customers, suppliers and other stakeholders little will change beyond how the company refers to itself. Until the company obtains shareholder approval to change its legal entity names, the new name will not be used on invoices, checks, contracts, product names, company stocks and stock market listings.

Resolute Forest Products has a diverse range of products, including newsprint, commercial printing papers, market pulp and wood products. The company owns or operates 18 pulp and paper mills and 24 wood products facilities in the United States, Canada and South Korea.