Domtar's Paper Trail adds new grades, update information

Pulp & Paper Canada
June 22, 2012
By Pulp & Paper Canada

Domtar Corporation has expanded its award-winning site, The Paper Trail, with more products and an additional mill, among other updates, to help customers learn even more about the environmental and social impacts of Domtar paper.

With its third update to The Paper Trail, Domtar's online calculator will now include two additional products -- EarthChoice® Tradebook, the first publishing grade to be highlighted in the tool, and Lynx® Opaque Ultra, a popular commercial printing paper.

Environmental impact data for all grades highlighted within the tool has been updated, ensuring results are accurate and relevant.

The site also includes pictures, stories and a history of Domtar's Nekoosa, Wisconsin mill, where paper making traces its heritage back to 1840.

“We're pleased that The Paper Trail has set the standard among today's industry calculators, and we're proud that we've raised the bar even further by providing additional transparency," said Lewis Fix, Domtar vice-president of sustainable business and brand management.

The Paper Trail (www.domtarpapertrail.com) develops personalized reports that measure Domtar products across five categories:  water usage, the distance its fiber travels to a paper mill, greenhouse gas (GHG) emissions, waste send to landfills and renewable energy usage. The Paper Trail also illustrates how Domtar compares to the rest of the industry in these categories. In cases where the environmental impact can be improved, Domtar voluntarily discloses the information, as well as the efforts underway to make improvements.

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