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Sustana Fiber appoints new vice-president of sustainability


February 3, 2022
By P&PC Staff

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Jeffrey Crawford, vice-president of sustainability at Sustana (Photo: Sustana Group)

The Sustana Group has announced the appointment of Jeffrey Crawford to the position of vice-president of sustainability.

In this new role, Crawford will be responsible for driving Sustana’s sustainable products, strategy and ESG initiatives across Sustana Fiber and Rolland Papers. He is also expected to lead the group’s efforts in providing sustainable recycled solutions to the paper and packaging industry.

Crawford has 13 years of experience supporting the efforts of Fortune 500 companies, investors, United Nations agencies and national governments in designing and implementing sustainability and climate strategies, policies and projects in North America, Africa, Asia-Pacific and Europe.

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“The increasing focus on environmental sustainability by brands, converters, printers and consumers drives Sustana to deliver leading sustainability products and solutions; and Jeffrey’s appointment to the position of vice-president of sustainability will strengthen our ability to serve our customers,” said Philip Rundle, chief commercial officer at Sustana.  “Jeffrey’s experience in corporate sustainability and climate strategy design, target setting, and scenario analysis will be of immense value and will contribute to the continued growth of Sustana.’’

In a statement released by the company, Sustana notes that this leadership role is aligned with its commitment to drive sustainability within the paper and packaging sector.

Crawford’s experience in the areas of climate change, circularity, human rights, supply chain sustainability and inclusive economy, along with his knowledge of ESG reporting frameworks will add to the company’s ability to offer sustainable solutions to consumers and brands.

“In the midst of climate, plastic waste, and nature crises, Sustana is driving the shift to a circular, low-carbon economy using recycled content. I’m thrilled to join the team as we chart a new course for sustainability, together with our partners,” said Crawford.

Crawford will lead the company’s sustainability strategy for Rolland Paper as well as Sustana Fiber recycled fibre operations. His role will build upon Sustana’s sustainability strategy and be an ambassador for recycled sustainably produced printing papers and packaging plus food packaging.