Pulp and Paper Canada

News
Taking a cool drink


November 1, 1999
By Pulp & Paper Canada

COLUMBUS, MS — Heat-related injuries are on the rise in the US, said Tommy Howard, president of The Sqwincher Corporation, makers of an electrolyte beverage that counters the effects of heat stress b…

COLUMBUS, MS — Heat-related injuries are on the rise in the US, said Tommy Howard, president of The Sqwincher Corporation, makers of an electrolyte beverage that counters the effects of heat stress by replenishing salts, minerals and fluids. Symptoms of heat stress range from profuse sweating to dizziness to cessation of sweating and, then, collapse. A 225-mL serving of the drink contains, among other minerals, 55 mg of sodium, 45 mg of potassium and 0.47 mg of magnesium, which the company’s literature said is a better combination than pure water. “Pure water is absorbed from the stomach slowly and cannot be retained in the extracellular cavity to preserve the proper concentration of electrolytes.” The company’s studies show that the Sqwincher drink is absorbed by the body 98% faster than water. “And it tastes better,” Howard noted, about drinks that come in such flavours as cherry, grape, lemonade and fruit punch.

Circle Reader Service No. 3.


Print this page

Related



Leave a Reply

Your email address will not be published. Required fields are marked *

*