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Taking a page from Quebecors book


April 10, 2007
By Pulp & Paper Canada

Quebecor is turning over a green leaf.

Quebecor is turning over a green leaf.

According to the stipulations of an agreement between its subsidiaries Quebecor World and Group Livre Quebecor Media and Cascades, all books published by the company in black and white are now being printed on recycled paper made of 100% post-consumer fibre. The switch to Quebecor Enviro Book 100 paper is estimated to save roughly 34,000 trees per year.

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As the largest publisher and distributor of French-language books in Quebec and Canada, and one of the largest book printers in the world, we have a duty to do our part and do the right thing for the environment, said Pierre Karl Peladeau, president and CEO of Quebecor.

Cascades is manufacturing the new line of paper specifically for this initiative. President and CEO Alain Lemaire says he is encouraged by the shift in demand towards environmentally-conscious products. Cascades is making a significant effort to shrink its environmental footprint by reducing and reusing fibre, energy and water wherever possible. It is satisfying for the company and for all Cascades employees, who care about the environment and environmental protection.


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