Pulp and Paper Canada

News
Weyerhaeuser changes pulp business name


November 15, 2004
By Pulp & Paper Canada

Weyerhaeuser has renamed its pulp business to Weyerhaeuser Cellulose fibres. The company contends the new name is a…

Weyerhaeuser has renamed its pulp business to Weyerhaeuser Cellulose fibres. The company contends the new name is a more accurate reflection of the activities it carries out.

"Cellulose Fibres clarifies the characteristics of the products to current customers and those in new markets," explained Arnfinn Giske, vice president and manager of the business. "The new name is an integral part of our branding and market development efforts."

Advertisement

Print this page

Related



Leave a Reply

Your email address will not be published. Required fields are marked *

*