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APP Canada has aggressive plans for growth of its sales operation

The Canadian sales organization of Asia Pulp and Paper has aggressive plans to grow its size and market share in Canada. APP Canada is currently the fourth largest paper merchant in this market, but plans to be number one in three years, says…

The Canadian sales organization of Asia Pulp and Paper has aggressive plans to grow its size and market share in Canada. APP Canada is currently the fourth largest paper merchant in this market, but plans to be number one in three years, says Terry Hunley, interim president of APP Americas.

Hunley says APP recently made a commitment to double its presence in Canada. The company is adding 15-20 people to its sales force, and expanding geographically. By the end of this year Hunley plans to have a “full and complete” footprint across Canada.

APP Canada’s product line is broad, stretching from paperboard, printing and writing grades, specialty products, tissue, and wraps, to converted products. Most of the product line comes from APP’s own mills, some of which in turn source fibre from Canadian mills owned by Paper Excellence, which like APP, is a subsidiary of the Indonesian Sinar Mas Group.

In addition to expanding its sales force, APP will be introducing a new, premium coated paper product to the Canadian market in late summer.