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Cascades launches new Fluff and Tuff household paper products line


March 22, 2017
By P&PC Staff

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Mar. 21, 2017 – Cascades is launching a new consumer line of tissue paper, consisting of three varieties of toilet paper and two varieties of paper towels.

According to the company, the new products are “among the softest and strongest” on the market and will gradually replace the current generation of their Cascades counterparts.

“This will give consumers the comfort and performance they’re looking for in a product, while protecting the environment. We believe that through these new and improved products, Cascades will be chosen by a growing number of families across the country thereby increasing our market share,” said Mario Plourde, Cascades president and CEO.

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Jean Jobin, president and COO of Cascades Tissue Group, said the research and development team have worked for more than two years reviewing each step in the construction process before arriving at the “superior quality” of Cascades Fluff and Cascades Tuff products. “No detail was overlooked in improving families’ experience — from the manufacturing formula of the paper to its embossing and packaging,” he said.

The company says the Fluff toilet paper and Tuff paper towels are now available in grocery stores and pharmacies in Quebec as well as in many stores across Canada.