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Catalyst brings new coated grade to market


June 25, 2013
By Pulp & Paper Canada

Catalyst Paper has expanded its mechanical printing paper range with the addition of Ascent, a coated #3 paper. Made at the Port Alberni, B.C., mill on the only coated mechanical paper machine in Western North America, Ascent went from idea to…

Catalyst Paper has expanded its mechanical printing paper range with the addition of Ascent, a coated #3 paper. Made at the Port Alberni, B.C., mill on the only coated mechanical paper machine in Western North America, Ascent went from idea to market in the space of a few short months.

“Our product development team brought tremendous cross-disciplinary expertise to the initiative, along with the understanding that a new product had to be hands down excellent to meet the quality expectations of customers when there is so much choice in the marketplace,” said Tom Crowley, senior vice-president, sales and marketing.

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Ascent is said to offer offers brightness, superior opacity and excellent printability making it suitable for magazines, catalogues, brochures and commercial and direct mail applications.

Catalyst has long specialized in lower-basis weight production across a wide range of papers from newsprint and directory grades, to specialty papers ideal for retail inserts and flyers, to high quality glossy mechanical papers.

“We’re adding a third branch to our coated family of products – Electracote, Pacificote and now Ascent – and they all offer the benefit of bulk without weight. It’s a great advantage for postage-sensitive customers who are bracing for another round of rate hikes,” said Crowley.


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