Life with print
May 25, 2004 By Pulp & Paper Canada
Sappi Fine Paper North America has launched a brand campaign called “Life With Print.” The expedition examines the…
Sappi Fine Paper North America has launched a brand campaign called “Life With Print.” The expedition examines the importance of print in all obverses of daily life.
According to Sappi CEO John Leslie, the campaign is intended to sensitize people to the indispensable nature of print in communications. “The campaign really celebrates the truly unique way print adds value to capturing memories, capturing imagination and capturing attention to build brands, sell goods, and deliver corporate messages,” he said.
“What’s most important is what our products go on to become -magazines, inserts, calendars, brochures, books, annual reports and catalogs that are such an indispensable part of our lives and an indispensable part of corporate communications.”
The campaign kicked off with a book launch. The publication is entitled, “Life with Print,” and is a culmination of award-winning print advertisements. The book also examines the effectiveness of printed materials while providing a historical context for the effectiveness of the printed word when trying to reach consumers and establish brands.
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