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Metro Waste Paper Recovery changes its name to Cascades Recovery


October 22, 2010
By Pulp & Paper Canada

Metro Waste Paper Recovery Inc., a major North American player in the business of managing discarded materials…

Metro Waste Paper Recovery Inc., a major North American player in the business of managing discarded materials for the industrial, commercial, retail and graphics sectors, has changed its name to Cascades Recovery Inc.

As a member of Cascades Specialty Products Group, Metro Waste has become an integral part of Cascades’ supply chain and supports its sustainability goals and responsible products. Al Metauro, CEO of Cascades Recovery, explains: “to capitalize on this direction, and on our relationship with Cascades, it is time to refresh our image; one that reflects the fact that we care so much about paper and packaging, when it’s discarded we want it back. We need a name that says it all. That name is Cascades Recovery.”

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For Mario Plourde, president and CEO of Cascades Specialty Products Group, the change reflects the company’s commitment to sustainability. “By investing in urban forests – recovery programs – rather than traditional forests, we create a sustainable business model that creates products with recyclable materials while offering the marketplace high quality products with small environmental footprints.”

Cascades Recovery offers unique services by providing a comprehensive approach that manages the diversion of discarded materials for uses other than landfill or incineration. “Unlike waste companies whose primary business is waste to landfill, our business is to divert material from landfill and find ways to use the discarded materials over and over again, working towards zero waste,” concludes Metauro.


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