The Canadian Printing Industries Association (CPIA) who has joined paper advocacy group Two Sides as an Allied Organization to promote the responsible production, use and sustainability of print and paper products in the Canadian market.
“The Canadian Printing Industries Association is proud to partner with Two Sides North America to enhance the value of print in the Canadian marketplace by providing access to expertise on why print and paper is an attractive, practical and sustainable communications medium," stated CPIA chairman Sandy Stephens.
“This agreement with CPIA is a great endorsement from the Canadian print industry and is the start of many developments needed to tell the great environmental story of print and paper in Canada, especially given Canada’s outstanding record in sustainable forestry and environmental performance,” said Phil Riebel, president, Two Sides North America.
Other Two Sides member companies with a major Canadian presence include Canon, Cascades, Domtar, Envelope Manufacturers Association, Kodak, Port Hawkesbury Paper, Ricoh, Tembec and Unisource.
As part of its anti-greenwash campaign, Two Sides has already been working with major Canadian banks regarding misleading anti-paper claims used to promote electronic services and statements. “Over the past two years we have been pleased with our discussions. Major corporations are listening to the concerns of our members and they have made changes to their marketing messages so that the inherent sustainable features of print and paper are considered. Overall, we are seeing less go green-go paperless or save a tree claims, and more people understanding the real facts behind print and paper – that it is based on a renewable resource, is highly recyclable, uses mostly renewable energy to produce, and stores carbon for its useful life, among other benefits,” said Riebel.
As a result of Two Sides’ campaign, more than 25 leading Fortune 500 companies have removed or changed unsubstantiated claims that electronic communications are more environmentally friendly than print and paper.
CPIA is a national association dedicated to the advancement of the prepress, press and bindery industries in Canada.