Environment & Sustainability
West Fraser responds to Victoria Secret
December 18, 2006 By Pulp & Paper Canada
Hinton Pulp is responding to Victoria Secret’s recent announcement that it will no longer buy paper made from its p…
Hinton Pulp is responding to Victoria Secret’s recent announcement that it will no longer buy paper made from its parent company, West Fraser.
According to a recent report by the Hinton Parklander, ForestEthics had been lobbying Victoria Secret’s parent company, Limited Brands, to stop buying paper from companies that log in the forests in the foothills of the Rocky Mountains.
“We fully expected that at some point they (Limited Brands) would have to give in,” the story reported Aaron Jones, stewardship/public affairs coordinator at Hinton Pulp as saying.
The company’s decision prompted Hinton to clarify some of its environment policies.
“We have one million hectares (in the FMA), about 5% is recognized as caribou habitat,” Rick Bonar, chief biologist and planning coordinator was reported as saying in the Hinton Parklander. “We have less than 10% of the range of the herd,” he said of the A la Peche herd, which is considered one of the healthiest in the province, and whose population either holds steady, or increases every year. Although it is categorized as threatened, it is not currently recognized as endangered.
The report further confirmed that West Fraser is certified by the Canadian Standards Association (CSA), and when it was seeking certification in 1999, the Forest Stewardship Council did not make available certification for boreal forests, and as such, is content with the CSA standard.
“We continue to maintain that that is a very good standard,” Bonar confirmed.
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