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Another first for Cascades: unbleached recycled facial tissue


April 9, 2013
By Pulp & Paper Canada

Cascades Tissue Group has extended its Cascades Moka line with the launch of unbleached, 100% recycled, facial tissue. This new beige-colored facial tissue is one of the softest of its kind on the market, says Cascades.

Cascades Tissue Group has extended its Cascades Moka line with the launch of unbleached, 100% recycled, facial tissue. This new beige-colored facial tissue is one of the softest of its kind on the market, says Cascades.

The Moka tissue was preceded in January 2012 by Cascades Moka bathroom tissue, which is now a growing category for the company.

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Cascades Moka facial tissue is made of a pulp mix composed of 80% post-consumer material and significantly 20% recovered corrugated boxes. Its production is also offset with 100% Green-e® certified renewable wind electricity and releases a minimum of 30% less greenhouse gas (CO2) than what is used in traditional white recycled tissues.

Cascades Moka offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact that is commonly associated with manufacturing a single-use product.

“Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they’re giving up,” said Suzanne Blanchet, Cascades Tissue Group president and CEO.

Cascades Tissue Group, a division of Cascades, ULC, is the fourth largest manufacturer of tissue paper in North America.


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