Three events join forces for International Wood Biorefining Week
By Cindy Macdonald
Two European trade show organizers, Adforum and Elmia, have agreed to combine their fairs to form International Wood Biorefining Week, from May 24-26, 2016, in Stockholm.
The new event will include International Pulp & Paper Week, World Bioenergy and Bioeconomy Innovation Forum.
World Bioenergy has been organized by Elmia and its partner Svebio since 2004, and has for ten years been an important marketplace for suppliers and purchasers of products, technology, services and expertise in the bioenergy sector.
“When we launched World Bioenergy, the growth area was by-products from tree harvesting and the sawmill industry. Today we have a totally new situation with a pulp and paper industry that is investing heavily to create an integrated process industry in which bioenergy is becoming an ever more important part of the product mix,” comments Torbjörn Johnsen, business manager forestry at Elmia.
International Pulp & Paper Week continues the tradition of fairs for the pulp and paper industry that have been organised by Adforum since 1968. The latest event was held in cooperation with a Swedish pulp and paper organisation in Stockholm in 2011 and brought together 650 exhibiting companies from 30 countries plus almost 10,000 visitors from 56 countries.
“This will be a long-term collaboration together with our joint partners,” explains Marcus Bergström, CEO of Adforum. “The forest industry is experiencing very powerful change in which synergies and integration between various sectors in the industry are increasingly important.”
Bioeconomy Innovation Forum is a new event for innovative products from the forest industry. The focus is on bioplastics, textile fibres, nanocellulose, carbon fibre, packaging, biochemicals and wooden structures. Exhibitors at this event will encounter not only visitors from the forest industry but also from other industries with an interest in biobased products.
“For this event we will also be inviting visitors from other manufacturing industries with an interest in forestry’s sustainable solutions,” Bergström says. “It’s important to create a dialogue between various industries and to enable forestry companies to meet their customers. At previous forestry events they have mainly met their own suppliers and employees.”
In 2016, the three fairs will be held concurrently in the same hall at Stockholmsmässan and the conferences will also be integrated with the fairs. Another partner involved in the fairs is the trade journal Nordisk Papperstidning & Biobusiness, which is owned by the media company Mentor Communication.
The Swedish Bioenergy Association (Svebio), which is one of the world’s leading bioenergy associations, will be involved in the World Bioenergy event. VTT Technical Research Centre of Finland, the leading research and technology company in the Nordic region, and Innventia, a world-leading research institute that works with innovations based on forest raw materials, are conference partners for the Bioeconomy Innovation Forum.