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Cascades’ sustainability action plan recognized as a change catalyst by Prix initiatives circulaires

Cascades has announced that its fourth sustainability action plan has emerged a winner in the medium and large business category of the Prix initiatives circulaires presented by Quebec Circulaire.

Initiatives that redefine business models, and production and consumption methods, helping Quebec to transition to a circular economy, are lauded through this competition.

Accordingly, the Prix initiatives circulaires has recognized Cascades’ fourth sustainability action plan as a catalyst for change in support of a circular business model. The company stated in a release that the plan’s “solutions driven” commitments, among its four main pillars, have led to this win.

Cascades has set an eco-design target. It aims at ensuring that 100 percent of the packaging it manufactures and sells will be recyclable, compostable or reusable by 2030.

“We’re extremely proud to be recognized for driving positive change in terms of the circular economy. Cascades built its business model based on the conviction that the materials rejected by some could be useful to others. Seeing the enthusiasm for the circular economy today, shared by so many organizations, motivates us to do even more in collaboration with our customers and partners. We would like to thank Quebec Circulaire for this honour and their tremendous contribution to promote the circular economy to life,” said Mario Plourde, president and CEO of Cascades.

In North America, Cascades operates 17 sorting centres and 83 percent of the fibres it incorporates into its hygiene and packaging products are recycled. Over 90 percent of its products are currently recyclable. The company diverts 2.2 million tonnes of fibre from landfills annually by integrating them into its products manufactured in North America. In 2020, 13,112 tonnes of recycled plastic were used to manufacture its food packaging. As well, 80 percent of the company’s manufacturing waste is mainly being reused to enrich the soil, fertilize agricultural land or supply biomass boilers.

The general public can vote for their favourite initiative among the five declared winners. The winner will receive the competition’s ultimate prize: the Prix coup de cœur. The vote takes place until October 17 under this link.

The full plan is available here.