J.D. Irving’s tissue brand Royale is welcoming a new member to its product family – baby diapers.
“We’re excited to launch our premium quality, Canadian-made diaper,” said Robert K. Irving, president of Irving Consumer Products, which manufactures Royale diapers. “Our customers appreciate the quality and softness of Royale tissue products. We’re proud to offer a new diaper choice to parents from a brand they trust, one that delivers dryness and comfort.”
The company shares that the baby diapers, from newborn to size seven, will be available starting in late May in Walmart locations across Canada. The diaper reportedly has up to 12-hour leak protection day or night and a cloth-like feel. The outer layer is ultra soft and breathable to keep babies comfortable. The diapers include wetness indicator strips that change colour when it’s time to change the baby. Royale diapers are hypoallergenic and free from chlorine bleaching and fragrances, says the company.
“We’re proud to be the only Canadian manufacturer of diapers and a trusted tissue brand,” he added. “We are confident Canadian parents will grow to appreciate this new high quality Royale diaper.”
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