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Kruger Products joins Canada Plastics Pact to reduce pollution


April 30, 2021
By P&PC Staff

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Kruger Products has joined a national industry-led network to develop a circular economy for plastic in Canada.

The company is the first tissue manufacturer to sign the Canada Plastics Pact (CPP), which has set four targets for its signatories to achieve by 2025.

Signatories will explore problematic or superfluous plastic packaging and take action to eliminate their use. By 2025 they also plan to develop 100 per cent recyclable, compostable or reusable plastic packaging; to ensure 50 per cent of plastic packaging is effectively recycled or composted; and that 30 per cent of recycled content is used across all plastic packaging.

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Kruger Products recently launched its 10-year sustainability strategy, Reimagine 2030, which includes a target of reducing the virgin plastic in its trademark branded packaging by 50 per cent by 2030.

“Packaging and plastic waste has become one of the most pressing issues of our time, and as a Canadian leader, we have a duty to be part of the solution,” says Dino Bianco, CEO, Kruger Products, in a statement.

“We have been exploring various options to reduce our use of plastics and source alternative materials but working with the CPP will enable us to work together to realize tangible solutions even faster.”

Addressing this issue requires a collaborative approach with business, government, NGOs and other stakeholders so that plastic does not become waste or pollution, says the company.

Currently, 89 per cent of Kruger Products’ packaging for its trademark branded products is fibre-based, such as its paperboard facial tissue boxes and coreboard for bathroom tissue and paper towels.

The company is already evaluating opportunities to achieve its target of 50 per cent reduction of virgin plastic. Being part of the CPP will provide additional opportunities to learn and share knowledge to move the entire industry closer to a solution.

“The CPP will benefit from Kruger Products’ perspective on the plastics value chain, and its expertise in sustainability,” says George Roter, managing director of Canada Plastics Pact. “By joining the CPP, Kruger Products is continuing to demonstrate its commitment to a circular economy for plastics, in which plastics stay in the economy and out of the environment.”

The Canada Plastic Pact is also part of the Ellen MacArthur Foundation’s Plastic Pact network, a global group of companies committed to reducing plastic waste and pollution.